Tag: direct sales
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PARTY PLAN AND HYBRID DIRECT SALES MARKETING MODEL
This falls within the direct selling marketing model structured in a more simplified way in which products are moved directly from the manufacturer or distribution company to a hostess who in most cases is a volunteer ambassador. The host is approached by the company representative who persuades the home owner to the companys products and…
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THE ADVENT OF DIRECT SALES COMPANIES IN NIGERIA
Documented evidence of the history of direct marketing channel may be lacking in Nigeria, however, the advent of modern direct sales companies in Nigeria can be traced to a company called Cross World Venture in the early 90s. This direct sales company was brought to Nigeria by a South African man by name Trevor Bible…
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HISTORICAL EVOLUTION OF DIRECT SELLING
For some known reasons, it was agreed by scholars that the history of direct selling, multilevel or network marketing could be traced to the Yankee Peddlers in Connecticut USA as far back as in the late 1600s. It was recorded that at that time farmers who were mostly colonists had started producing beyond their personal…
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DIRECT SELLING: MULTILEVEL MARKETING AN UNTAPPED GOLDMINE IN NIGERIA
From time immemorial individuals had engaged in direct sales such as bartering or when farmers unconsciously cut off middlemen and sold their farms’ produce to the end-users. This mode of trading is as old as human civilization itself. In modern days, direct sales have crisscross national boundaries via mail order, the speedy delivery system of…