Documented evidence of the history of direct marketing channel may be lacking in Nigeria, however, the advent of modern direct sales companies in Nigeria can be traced to a company called Cross World Venture in the Continue Reading

For some known reasons, it was agreed by scholars that the history of direct selling, multilevel or network marketing could be traced to the Yankee Peddlers in Connecticut USA as far back as in the late 1600s. It Continue Reading

From time immemorial individuals had engaged in direct sales such as bartering or when farmers unconsciously cut off middlemen and sold their farms’ produce to the end-users. This mode of trading is as old as human Continue Reading